Harness the power of footfall data from across UK population
The Footfall API provides footfall volumes, demographic and income data for the UK population
Key features
This API provides data on:
• Footfall Insights: Footfall count for visitors across Output Areas (OAs) in the UK • Customer Insights: Visit Purpose, Demographic, and Affluence Profile for visitors
Datasets are available as hourly and daily and are updated daily. Note: In compliance with GDPR, to protect the privacy of our customers and to prevent any identification of individuals, data is aggregate on the volume of population for a given segment. Any volume relating to users under 18 is removed, volume below 20 is marked at “IDE” (Insufficient Data Events) and all volumes are rounded to the nearest 10.
Benefits
Gain insights into visitor trends by analysing footfall volumes and popular visit times
Benchmark trends across time and locations to build context
Identify your target audience by analysing demographics, income profile and visit reasons
How does it work?
The API will return a signed URL with a time expiry of 15 seconds.
Sandbox access is public for all registered members.
Production access is approved by your account manager on a case by case basis.
To find out more, please visit the Active Intelligence homepage here.