Location Insights for UK

  • Location data

Access insights on footfall activity and visitor catchments across selected locations in the UK

The Location Insights API provides data on footfall and home catchment for key retail locations and custom areas of interest (AoIs) in the UK. 

Key features

This API provides data on:

  •  Daily footfall volumes - Daily footfall volumes across selected AoIs in the UK. Footfall counts are broken down by visitors, residents and workers, as well as demographics, income and country of origin.
  • Hourly footfall volumes – Hourly footfall volumes across selected AoIs in the UK. Footfall counts are broken down by visitors, residents and workers.

  • Home catchment – Weekly, monthly or quarterly counts of visits to AoIs across the UK, broken down by the home location of visitors. Counts can be further broken down by demographic and affluence segments. 

    Reports are updated weekly.  

Available locations include CDRC retail boundaries, store locations for top 500 UK retail brands, and customer-provided areas of interest. Locations that can be queried by the user will depend on the subscription purchased.

To ensure that the data remains anonymous, BT has implemented internal policies and guidelines to eliminate the risk of identification of individuals, keeping the data anonymised and aggregated. We do not report on any volumes below 10, instead these are identified as Insufficient Data Event (IDE). We also do not report on any data relating to under 18s.  
 

Benefits

  •  Gain insights into visitor trends by analysing footfall volumes and popular visit times 
  • Analyse how consumers are interacting with your locations by reviewing footfall trends in response to events or campaigns.   
  • Review how activity across locations is changing over time by comparing trends against historical data.  
  • Identify your target audience by analysing demographics, income profile and visit reasons. 

How does it work?

The API will return data in JSON format. Please see API details for more information on how to query the data.  

In the event of any issues, you can reach out to your Account Manager or the Active Intelligence support team at activeintelligencesupport@bt.com.

APIs Included

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