Location Insights for London

  • Location data

Access insights on footfall activity and visitor catchments across any location in London

The Location Insights API provides data on footfall and home catchment for standard geographies and areas of interest (AoIs) in London.

Key features

This API provides datasets on:

  • Hourly footfall volumes - Hourly footfall volumes and average dwell time across a set of standard geographical boundaries (MSOA, LSOA, and TfL Hex Grids) in London. Footfall counts are broken down by visitors, residents and workers. Reports are updated weekly. 
  • Daily footfall volumes – Daily footfall volumes and average dwell time across a set of customer-provided AoIs in London. Footfall counts are broken down by visitors, residents and workers; domestic and international visitors; and time period (e.g. morning, afternoon, evening). Reports are updated weekly. 
  • Home catchment volumes – Monthly counts of visits to client-provided AoIs in London, broken down by the home location of visitors. Catchment volumes are broken down by workers and visitors, time period (e.g. morning, afternoon, evening), and dwell times. Reports are updated at the end of each calendar month.

To ensure that the data remains anonymous, BT has implemented internal policies and guidelines to eliminate the risk of identification of individuals, keeping the data anonymised and aggregated. We do not report on any volumes below 10, instead these are identified as Insufficient Data Event (IDE). We also do not report on any data relating to under 18s. 

Benefits

  • Gain insights into visitor trends by analysing footfall volumes and popular visit times.
  • Analyse how consumers are interacting with your locations by reviewing footfall trends in response to events or campaigns. 
  • Review how activity across locations is changing over time by comparing trends against historical data. 
  • Identify your target audience by analysing demographics, income profile and visit reasons.

How does it work?

The API will return data in JSON format. Please see API details for more information on how to query the data.  

In the event of any issues, you can reach out to your Account Manager or the Active Intelligence support team at activeintelligencesupport@bt.com.

APIs Included

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