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Foreign Visitor Data

  • Active Intelligence

Provides data on footfall of foreign visitors in UK

Overview

This API provides volumes for the overall footfall of foreign visitors to the UK by country of origin, foreign visitors footfall locations, foreign visitors footfall based on their activity on the first day of arrival and foreign visitors footfall based on their last seen activity on the first day of arrival (likely to be where the foreign visitor spends their first night).    

Key Features

This API Provides data on:

  • Foreign visitors' first days locations - This dataset shows foreign visitors in the UKs’ footfall based on their activity on the first day of arrival.
  • Foreign visitors' destinations -This dataset shows foreign visitors in the UKs’ footfall based on their last seen activity on the first day of arrival (likely to be where the foreign visitor spends their first night).

In compliance with GDPR, to protect the privacy of our customers and to prevent any identification of individuals, data is aggregate on the volume of population for a given segment. Any volume relating to users under 18 is removed, volume below 20 is marked at “IDE” (Insufficient Data Events) and all volumes are rounded to the nearest 10.

Data is updated weekly (every Monday). 

 

 

Benefits

• Sort data by demographic group to highlight your target audience.

• Contrast and compare with historical data to identify trends.

• Compare multiple locations to assess suitability for developments.

• Compare different events and time periods at the same location.

• See how consumers are interacting with your competitor’s locations.

• Includes demographic data such as age band and gender.

Benefits

How does it work?

  • The API will return a signed URL with a time expiry of 15 seconds 
  • Sandbox access is public for all registered members of the portal
  • Production access is approved by your account manager on a case by case basis 

To find out more, please visit the Active Intelligence homepage here.

Alternatively, please contact your Account Manager or the Active Intelligence support team at activeintelligencesupport@bt.com

APIs Included

Foreign Visitor API

Location

Provides volumes for the overall footfall of foreign visitors to the UK by country of origin, foreign visitors footfall locations, foreign visitors footfall based on their activity on the first day of arrival and foreign...

Product Documentation